On July 1, 2014, Executive Chef Ned Bell from the Four Seasons Hotel Vancouver, set off from St. John’s, Newfoundland on an 8,700 kilometre bike ride across the country to help raise awareness on the issues surrounding sustainable seafood. In partnership with the Vancouver Aquarium’s Ocean Wise program, and Sea Choice, Ned launched Chefs for Oceans, with the aim of allowing every Canadian to easily and readily access sustainable seafood for themselves and their families within the next ten years.
Over the past ten weeks, Ned has been stopping in major cities across Canada to host awareness raising events for both media and the public. During his 72 day journey he has hosted an impressive 20 events and has been able to raise awareness for sustainable seafood in land-locked cities such as Winnipeg, Regina and Saskatoon. The reception and support across the country during Ned’s journey has been overwhelming with hundreds of people coming out to events and messages of support continually being shared online and across social media platforms.
Ned is not only educating the public about sustainable seafood but also engaging with other Chefs to help spread the message. Chefs are in a unique position to educate people about their food and what we should and should not be eating. We’ve already seen this happen with the organic and local food movement and now we are starting to see it with sustainable seafood as well.
The Chefs for Oceans ride concludes today as Ned will ride into the Vancouver Aquarium along with a number of supporters and followers around noon. This evening the Four Seasons Hotel Vancouver is hosting a grand finale, welcome home event featuring local chefs including Quang Dang from West, Frank Pabst from Blue Water Café, Chris Whittaker from Forage and Robert Clark from The Fish Counter. Guests will be served a delicious selection of sustainable seafood options paired with local B.C. wines. Tickets are only $40 and available for purchase online and also on sale at the door.
After an incredible journey across the Country, Ned is finally home again. Way to go Ned!