Vancouver Aquarium’s Ocean Wise™ program is excited to welcome Canada’s largest greenest online grocer, Sustainable Produce Urban Delivery (, to the network of over 600 partners across Canada sourcing and selling sustainable seafood. Started in Vancouver in 1998, SPUD now operates in four locations in Canada —Vancouver, Vancouver Island, Calgary, and Edmonton — delivering local and sustainable groceries directly to the doors of environmentally conscious customers.

SPUD’s commitment to promoting informed consumer choices with credible information on key food issues now includes highlighting all ocean-friendly choices with the Ocean Wise logo. They also commit to buying and labeling locally-sourced products wherever possible, making it even easier for customers to support Canadian producers and suppliers by enjoying sustainable options ranging from P.E.I. mussels to wild B.C. salmon. You may even recognize Ocean Wise partners The Daily Catch, Raincoast Trading Company, and Albion Fisheries on SPUD’s website.

Daily Catch sustainable seafood

You’ll find the Daily Catch on SPUD’s website for sustainable seafood options.

We sat down with Jennifer Northrup, community outreach manager at SPUD to learn more about their commitment to sustainable seafood, and find out what they are doing to fulfill their mission of creating healthier communities, one choice at a time:

What is SPUD? SPUD is Canada’s largest greenest online grocer, supporting local, small-scale farmers and suppliers. Customers order their produce and groceries online and have them delivered to their home or office in reusable bins.

Why is the Ocean Wise partnership important to SPUD? We take pride in the quality of our products. SPUD also wants to help customers make informed decisions that will have a positive impact on our environment.

Why is buying local important? There are so many wonderful products that are created locally, we love promoting and helping our local vendors grow through SPUD’s customer base. Whenever possible we promote our local farmers and the delicious products they produce. It is a great way to support our economy and help reduce our carbon footprint by not shipping products from farther away.

Do you have any sustainable seafood recipes you want to share? We have a large recipe section on our website, including an entire section on recipes for fish and seafood dishes. For a quick and easy summer meal try the grilled salmon tacos or toasted sesame tuna burgers.

Sustainable Seafood with SPUD

Choose fresh, sustainable seafood options from

Any tips to help people feel more confident preparing seafood at home? We like the, “10 Minute Rule” when cooking fish fillets: Measure the fillet at its thickest point, and cook for 10 minutes per inch, turning it halfway through the cooking time. For example, a one-inch fish fillet should be cooked five minutes on each side for a total of 10 minutes. Pieces of fish less than 1/2-inch thick do not need to be turned over. If you are cooking fish in foil, or if the fish is cooked in a sauce, add five minutes to the total cooking time.

Visit the Ocean Wise website to learn more about how your sustainable seafood choices can help protect the oceans from the threat of overfishing.

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