New Zealand’s Whitehaven Wine Company considers environmental sustainability to be an essential part of their core values. As a winery that is accredited by Sustainable Winegrowing New Zealand, Whitehaven ensures biodiversity in their vineyards while also embracing the industry standards of water and energy conservation, and recycling.

Whitehaven’s founder and managing director Sue White, along with her winemaking team, recognize the importance of following a model for environmental practices in the winery. “We rely on nature to provide us with her best fruit, which plays an integral part in the creation of our award winning wines. But in this modern day, nature needs to be taken care of too,” says Sue.

Sue White co-founder and managing director of Whitehaven Wines.

Sue White co-founder and managing director of Whitehaven. Photo credit: Whitehaven Winery

A key focus of the wine industry in New Zealand is to help maintain their “clean and green” image by protecting the environmental integrity of their grape growing and winemaking practices. To this end, the industry developed a pioneering standard, known as Sustainable Winegrowing New Zealand (SWNZ). SWNZ provides the framework for companies to continually work toward improving their performance in terms of environmental, social and economic sustainability in both the vineyard and winery. Wines that are produced from 100 per cent accredited vineyards (as is the case with Whitehaven) can carry the SWNZ logo.

To further act upon their environmentally focused vision, Whitehaven recently partnered with Vancouver Aquarium’s Ocean Wise, Canada’s largest sustainable seafood program. As the official wine partner, Whitehaven wines will be working with the Ocean Wise program to help combat the biggest threat to our oceans, overfishing. Look for Whitehaven’s expressive Marlborough wines at events such as Fin to Tail in August and the Ocean Wise Chowder Chowdown happening this November.

Whitehaven W on barrel

Whitehaven will be working with Ocean Wise to help combat some of the biggest threats to our oceans. Photo credit: Whitehaven Winery

Whitehaven Winery

Established in 1994, Whitehaven is a small boutique winery located in the world-renowned Marlborough region of New Zealand. Nestled in the Wairau and Awatere Valleys, Whitehaven grapes bask in warm sunlight and cooling breezes from the New Zealand coast, coaxing bright flavours and crisp acidity from the vines. Whitehaven Winemaker Sam Smail has earned a reputation for crafting distinctive Sauvignon Blanc from this sought-after fruit.

Overfishing is the single biggest threat facing our oceans today. With nearly 700 partners across Canada, Ocean Wise makes it easy for consumers to make sustainable seafood choices that ensure the health of our oceans for generations to come. The Ocean Wise symbol next to a seafood item is the Vancouver Aquarium’s assurance of an ocean-friendly seafood choice.


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