Each year, thousands of volunteers head out onto the shorelines to take direct action against litter.

We are inspired by the passion you have for your shoreline, so show us your love and enter to win a Great Canadian Shoreline Cleanup prize pack!

The contest will run from Monday, August 21, 2017 to Friday, August 25, 2017 on Instagram. To enter the contest:

  • Post a photo of your shoreline on Instagram – anywhere land connects to water (streams, rivers, parks, lakes, storm drains and beaches
  • Tag @shorelinecleanup on Instagram
  • Tag #MyShoreline and #shorelinecleanup

Prize pack includes: one Great Canadian Shoreline Cleanup t-shirt, one Vancouver Aquarium S’well water bottle, one Ocean Wise tote bag, one WWF-Canada orca plushy, one WWF-Canada mug.

Contest rules:

  • We will accept one entry per Instagram account – multiple entries from the same account will be counted as a single entry.
  • Contest opens at 12:00 a.m. ET on August 21, 2017 and closes at 11:59 p.m. ET on August 25, 2017. The draw will be on August 28, 2017 and the potential winner will be contacted and must respond within 48 hours to be declared a winner.
  • To be eligible to enter, a person must be age 13 years or older, a resident in Canada excluding the Province of Quebec. If you are under the age of majority, you must have your parent or legal guardian submit entries on your behalf.
  • For more information or inquiries, please contact us at [email protected].
  • This contest is not sponsored, endorsed, administrated by, or associated with Instagram.


The Great Canadian Shoreline Cleanup – I Love My Shoreline Contest Official Rules


The Great Canadian Shoreline Cleanup – I Love My Shoreline Contest (the “Contest”), presented by Ocean Wise Conservation Association and World Wildlife Fund Canada (WWF-Canada) begins at 12:00:01 AM (ET) on August 21, 2017 and ends at 11:59:59 PM (ET) on August 25, 2017 (the “Contest Period”). Ocean Wise Conservation Association and WWF-Canada (“the Sponsors”) reserve the right to terminate the Contest at their sole discretion, award no Prize if events beyond their reasonable control make continuation not feasible. The Sponsors also reserve the right to amend these rules unilaterally and without notice to entrants.


One (1) prize (the “Prize”) will be awarded consisting of one WWF-Canada orca plushy, one WWF-Canada mug, one Vancouver Aquarium S’well water bottle, Great Canadian Shoreline Cleanup t-shirt and Ocean Wise tote bag. The approximate retail value of the Prize is $100.00 (CDN).

The Prize must be accepted as awarded without substitution and is not transferable, not for resale and has no cash surrender value. The Sponsors reserve the right, in the event that the Prize or any component of the Prize cannot be awarded as described for any reason, to substitute another prize or component of a prize of equal value, without liability.


 By participating, the Contestant (“You”) agrees to be legally bound by these contest rules (the “Rules”) and by the interpretation of the Rules by the Sponsors, and You represent and warrant that You meet the eligibility requirements. In addition, You agree to accept the decisions of the Sponsors as final and binding as they relate to the content of this Contest.

The Sponsors reserve the right, in their sole discretion, to cancel, terminate, modify or suspend the Contest should virus, bug, non-authorized human intervention, fraud, or other cause beyond the Sponsors’ control corrupt or affect the administration, security, fairness, or proper conduct of the Contest. In such case, the Sponsors may select the winning entry (the “Winner”) from all eligible entries received prior to and/or after (if appropriate) the action taken by the Sponsors. The Sponsors reserve the right, in their sole discretion, to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Contest or website or violates the Rules.

The Sponsors accept no responsibility for loss, damage or claims caused by or resulting from the Contest or acceptance of a Prize. The Sponsors will not be responsible for late, lost, illegible, incomplete, falsified or destroyed entries and all such entries are void. Entries that have been falsified, tampered with or altered are void. In the event it is determined that an entrant has entered in a fashion not sanctioned by these Rules and/or has submitted more than the number of entries permitted by these rules, the entrant will be disqualified and all of the photographs submitted by the entrant will be disqualified. The Sponsors reserve the right, in their sole and absolute discretion, to disqualify any entries that violate the Rules.

TO ENTER THE CONTEST: There is (1) one way to enter the Contest:

You may submit no more than a total of one entry per Instagram account during the contest period.

The Contest may be entered by publishing a photograph to Instagram showing your favourite Canadian shoreline. We are looking for impactful colour and black-and-white images of Canadian shorelines. Images may show wildlife in natural shoreline habitats, natural shoreline landscapes, or people interacting with nature on shorelines. If you choose to include people in your submission, you are responsible for obtaining the necessary releases from the individuals depicted, and must be able to provide copies of those releases to Ocean Wise Conservation Association and WWF-Canada upon request.

Entries must include #MyShoreline, the program hashtag #ShorelineCleanup and tag the program @shorelinecleanup. Your Instagram account must be switched to public in order to be considered. The entry must fulfil all contest requirements, as specified, to be eligible to win a prize. Entries that are incomplete or do not adhere to the Rules or specifications may be disqualified at the sole discretion of the Sponsors.

By entering the Contest, You represent and warrant that your entry is an original work of authorship and does not violate any third party’s proprietary or intellectual property rights. If your entry infringes upon the intellectual property right of another, You will be disqualified at the sole discretion of the Sponsors. If the content of your entry is claimed to constitute infringement of any proprietary or intellectual proprietary rights of any third party, You shall, at your sole expense, defend or settle against such claims. You shall indemnify, defend, and hold harmless the Sponsors from and against any suit, proceeding, claims, liability, loss, damage, costs or expense, which the Sponsors may incur, suffer, or be required to pay arising out of such infringement or suspected infringement of any third party’s right.


To be eligible to enter, a person must be age 13 years or older and a resident in Canada (excluding the Province of Quebec). You cannot be an employee or director (current or retired) of Ocean Wise Conservation Association or WWF-Canada, their affiliated companies, agents, advertising or promotional agencies, domiciled with any such person, or a member of the immediate family of any such person. “Immediate family” means a spouse of any such employee, or any parent, child, grandparent, grandchild or sibling of any such employee or the spouse of any such person. If an entrant is under the age of majority, his/her parent or legal guardian must complete entry and act on his/her behalf in regards to completing a Declaration and Release Form and accepting a prize.


Entries will be reviewed for composition, content/originality, technical quality and visual impact by a panel of judges appointed at the sole discretion of the Sponsors, consisting of employees from Ocean Wise Conservation Association and WWF-Canada on August 28, 2017 at 2:00:00 PM (ET) (the “Draw Date”). Odds of being declared a winner depend on the total number of eligible entries. The selected entrant or his/her parent or legal guardian if under the age of majority will be contacted within forty-eight (48) hours of the Draw Date. No correspondence will be entered into except with the selected entrant. If the Sponsors or their agent, acting reasonably, cannot contact the selected entrant within forty-eight (48) hours of the Draw Date, another entry will be selected by the judging panel. The Sponsors or their agent will then make reasonable efforts to contact that person within forty-eight (48) hours, failing which another name will be drawn, and so on, until a selected entrant is contacted or there are no more eligible entries. The Sponsors will not be responsible for failed attempts to contact the selected entrant. The Sponsors reserve the right to reschedule the Draw Date.

 Rights Granted by You:

By entering the Contest, You understand and agree that the Sponsors, anyone acting on behalf of the Sponsors, and  the Sponsors’ licensees, successors, and assigns, shall have the right, where permitted by law, to print, publish, broadcast, distribute, and use in any media now known or hereafter developed, in perpetuity and throughout the World, without limitation, your entry, name, portrait, picture, voice, likeness, image, statements about the Contest, and biographical information for news, publicity, information, trade, advertising, public relations, and promotional purposes without any further compensation, credit, notice, review, or consent.

By entering the Contest, the Winner consents to the use of his/her name, address (city and province) and/or photograph without further remuneration, in connection with any publicity carried out by or on behalf of the Sponsors in connection with this Contest.


The Sponsors respect your right to privacy. Personal information collected from entrants will only be used by the Sponsors to administer the Contest and in the manner described in these Contest Rules and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Sponsors. For more information regarding the manner of collection, use and disclosure of personal information by the Sponsors, please visit  http://wwf.ca/privacy_security and https://ocean.org/privacy-policy/

This Contest is subject to all federal, provincial (excluding Quebec) and municipal laws and regulations.

This Contest is in no way sponsored, endorsed, administered by, or associated with Facebook, Instagram or Twitter.

Questions about the Contest may be directed to: The Great Canadian Shoreline Cleanup at 1-877-427-2422 or by email at [email protected]


I have read, fully understand and agree to these Contest Rules. I understand that I will give up rights by indicating my acceptance here by electronic means. I am eligible to participate and have accepted the Contest terms freely and voluntarily without any inducement or duress, or assurance or guarantee being made to me. I represent and warrant that I have the legal right to grant the photo use rights I am granting herein. I own copyright in the submitted photograph and have not transferred copyright to any other person or entity. I intend my electronic acceptance to be an indication of my complete and unconditional release of all liability to the greatest extent allowed by law.



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