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Shoreline Cleanup
The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, is one of the largest direct action conservation programs in Canada. A conservation partnership by Ocean Wise and WWF, the Great Canadian Shoreline Cleanup aims to promote understanding of shoreline litter issues by engaging Canadians to rehabilitate shorelines through cleanups.
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Diving into Marine Debris

Global adventurer and ocean advocate Ben Lecomte is the newest ambassador for Vancouver Aquarium and WWF’s Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited. Lecomte is an open water swimmer who set a world record in 1998 as the only person to have swum across the Atlantic Ocean without a kickboard. He plans to swim […]

Posted on April 23, 2014 2 min read Continue reading
Shoreline Cleanup: Tackling Tsunami Debris

The magnitude-9 earthquake that rattled northeastern Japan on March 11, 2011 unleashed a savage tsunami that washed an estimated five million tonnes of debris into the sea. About 70 per cent of it sank off the coast of Japan, leaving approximately 1.5 million tonnes floating in the Pacific Ocean. Since leaving Japan, the debris has […]

Posted on March 19, 2014 2 min read Continue reading
Saving our Waters, One Butt at a Time

In 2012, the Great Canadian Shoreline Cleanup collected more than 419,000 cigarette butts from shorelines across Canada, over 25 per cent of which were diverted to TerraCycle’s Cigarette Waste Brigade program. My passion for the environment and clean waterways was born out of my love of diving. I learned to scuba dive more than 10 years ago on the Great Barrier […]

Posted on October 30, 2013 3 min read Continue reading
Countdown is ON...Great Canadian Shoreline Cleanup

You see it along the shorelines of your local rivers, lakes, beaches…harmful, unseemly litter. Now is the perfect opportunity for you to do something about it, because the Great Canadian Shoreline Cleanup begins this weekend. The Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited and a joint conservation initiative of Vancouver Aquarium and WWF, is the largest […]

Posted on September 19, 2013 2 min read Continue reading
Startling Video Brings New Meaning to Shoreline Litter

What would happen if our waterways overwhelmingly became garbage dumps, and once-pristine waters slowly transformed into something else altogether? A startling new video released today by the Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, shows a scenario that we would all like to avoid ‒ and can, if we all take part in […]

Posted on September 3, 2013 1 min read Continue reading
Open-water Swimming – and a New View of Water and Litter

I am relatively new to open-water swimming. Yes, I have been in a pool my whole life, but swimming outdoors is a completely different experience. In a pool, I can swim forever, but in open water, I tire easily. Sure it’s cold, the wetsuit takes some getting used to, and the shift in my stroke […]

Posted on July 25, 2013 3 min read Continue reading
Wanted: 64,000 Volunteers to Save our Shorelines

If you can imagine crossing Canada three times end to end – between Vancouver, B.C. to St. John’s, N.L. – then you might begin to recognize the impact that shoreline litter has had in the country. That distance – roughly 21,775 kilometres – is about the length of shoreline that has been cleaned throughout the […]

Posted on July 10, 2013 3 min read Continue reading
As Heavy as Ten Boeing 747 Jumbo Jets ... and Counting

You may already be aware that each year, the Great Canadian Shoreline Cleanup, presented by Loblaw Companies Limited, mobilizes volunteers throughout Canada to clean our nation’s shorelines – anywhere where land meets water. But this effort, a partnership between Vancouver Aquarium and WWF, is actually part of a larger, global initiative called the International Coastal Cleanup, led by the Ocean Conservancy. […]

Posted on May 15, 2013 2 min read Continue reading

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